Read Time 5 Minutes, 20 Seconds

Have you found yourself on the receiving end of constant letters, emails, or calls from Newday Ltd Debt Collection, questioning whether settling the debt is mandatory? Amidst the flurry of communication and unexpected visits to your doorstep, it’s easy to feel swamped. 

However, fret not! Read on to know how you should approach this situation. 

Charlie Walsh
Last updated on 09 August 2023
Fact Checked

Table of Contents

1. Who is Newday Ltd Debt Collection?
2. Are Newday Ltd Debt Collection a Legitimate Company?
3. Newday Ltd Debt Collection Review
4. Why did I get a Letter from Newday Ltd Debt Collection?
5. What is a Prove the Debt Letter?
6. Should I Pay a Newday Ltd Debt Collection Letter?
7. How do you respond to a Newday Ltd Debt Collection Letter?
8. How to Deal with Debt Collectors
9. What is the 11 Word Phrase to Stop Debt Collectors?
10. What Happens if I Ignore a Debt Collection Letter from Newday Ltd?
11. How Long Before a Debt from Newday Ltd Debt Collection Is Unenforceable?
12. What does a Debt Recovery Solicitor do?
13. Which credit reference agency does Newday Ltd use?
14. What companies use Newday Ltd?
15. Which bank owns Newday Ltd?
16. Who are Cinven and CVC Capital Partners?
17. What is Newday Ltd on my Bank statement?
18. Is Newday Ltd part of Amazon?
19. What is Newday Pulse?
20. Is Newday Ltd a UK company?
21. Is Newday the same as Aqua?
22. Are marbles owned by Newday?
23. Is Bip owned by Newday?
24. What credit cards are owned by Newday?
25. How do I close my AO Newday account?
26. Who is the CEO of Newday?
27. When was Newday founded?
28. Who regulates debt collectors in the UK?
29. How do I make a complaint about the Newday Ltd Debt Collection?
30. What is the responsibility of the financial ombudsman service?
31. What power does the ombudsman have?
32. How to beat Newday debt collectors in the UK
33. Key Points
34. FAQ


Who is Newday Ltd Debt Collection?

Newday Ltd is a renowned credit services provider and a leading debt collection company in the UK. Since its foundation in 2000, Newday has served millions of customers, offering credit facilities and associated services. 

The company has strong affiliations with numerous brands, such as:

  • Amazon
  • Debenhams
  • Topman
  • Burton

They Help them to collect payments for their goods and services. Newday Ltd operates in two key sectors of the UK credit market, namely co-brands and near-prime, providing services to a diverse set of customers.

Are Newday Ltd Debt Collection a Legitimate Company?

Absolutely. Newday Ltd is listed under the government tax authority as companies that are supposed to pay tax. They are also under the control of the Financial Conduction Authority (FCA). The FCA is responsible for all legitimate debt collection companies that are listed under them. This company also has a large number of customers exceeding almost 5.6 million. 

Furthermore, the company status of Newday shows that it is “Active”. So in terms of the governments, they are fully up-and-running companies. Apart from this, they also have accounts made up to the 31st of December 2022. This indicates that they are properly paying their taxes. 

They are officially registered as a “Credit granting by non-deposit-taking finance houses and other specialist consumer credit grantors”. This information is accurate in comparison to how they present themselves on their website. Their official details are as follows:

Business Name NEWDAY LTD
Address 7 Handyside Street, London, England, N1C 4DA
Contact Numbers 020 7160 88000333 220 2532
Website www.Newday.co.uk

Newday Ltd Debt Collection Review

The reviews of Newday Ltd vary, having both good and bad reviews. They have a 3.5/5 rating on Trust Pilot with both good reviews as well as bad reviews. Some of their eye-catching reviews from past customers are as follows:

I have been with Newday & Aqua card for many years now. I have never had any problems with them. They are a brilliant company with exceptional customer service… read more

Dave Slater (Trust Pilot)

My Aqua card gives me 0.5% cashback on all purchases. Not sure if new applicants get this, but as a long-standing holder of an Aqua card, I do. For as long as they continue with this cashback, I will use it as my main card. Pay the whole balance in full before the due date, and you won’t have to pay any interest… read more

Graham (Trust Pilot)

Newday provide finance on AO goods, the staff don’t understand how the interest is calculated, and they cannot give you a breakdown of charges. It’s all smoke n mirrors. I ploughed every spare penny to get this paid off as quickly as I could as the interest changes were breathtakingly high… read more

Garry (Trust Pilot)

This is the worse credit card I have had. Despite paying my balance in full, including what would be on next month’s bill, my minimum payment has still been taken out; therefore, Newday owe me. If it wasn’t for the JL vouchers that are awarded and me being a Partner, I would go elsewhere. In fact, I am still in two minds about cancelling my card… read more

Jenny (Trust Pilot)

Why did I get a Letter from Newday Ltd Debt Collection?

Receiving a letter from Newday Ltd Debt Collection usually means you have an outstanding debt linked to purchases made from one of their associated retailers. Since they are now responsible for getting back the money from you, they first try to contact you through

  • Phone
  • Email
  • Letters

However, immediately after receiving a letter from this company, you should ask them to prove via a written document that you actually owe them. You can do this by sending a “Prove the Debt” letter. It is very risky to pay them directly without any proof, as there are scammers pretending to be debt collection companies. 

So always verify your debt before you pay. 

What is a Prove the Debt Letter?

A “Prove the Debt” letter is a written request sent to debt collection agencies such as Newday Ltd. This letter simply asks the company to show proof that you owe the debt. Usually, when you request a prove the debt letter, they will send you proof such as:

1. Documents you have signed
2. Details of the debt with your signature on it
3. Letter from the original creditor

If they don’t show you any proof, then you don’t have to pay them. And if they take you to court, the court will dismiss the case if they don’t show proof. Mistakes are not uncommon in this industry, so sometimes even though you received a debt collection letter, it might not even be for you. 

Therefore the safest option is to request a proof. 

Should I Pay a Newday Ltd Debt Collection Letter?

If Newday Ltd shows proof that you owe the debt, then you have no choice but to pay. But if you’re having financial difficulties, try reaching out to debt charities for advice. They will help you decide your next steps.

However, it’s not always that you have to pay the full amount. Options like Individual Voluntary Arrangements (IVA) keep you from having to pay immediately and from having to pay the full amount. Also, options like bankruptcy give you the opportunity to start fresh by cancelling all your debts. But keep in mind these options are not as simple as they sound. 

How do you respond to a Newday Ltd Debt Collection Letter?

After receiving a letter, how you respond to Newday Ltd solely depends on your situation. In some instances, researching a bit before responding is the best option. But in some other situations, it’s best to contact them directly. Either way, follow these steps: 

1. Avoid ignoring their letter– if you ignore them, they will become more persistent. It can even escalate into legal action, such as CCJs and bailiffs. 
2. Verify the detail – asking for verification, including the amount and the time it was accrued, is helpful for you to identify which debt they have taken over from your creditor.
3. As them to prove the debt – asking them for details of the debt for proof will help you to verify if it’s actually your debt. This will also buy you some time as this is a long process for them. 
4. Seek advice – if you feel like the debt is difficult for you to navigate, seek professional advice from debt charities.  

How to Deal with Debt Collectors

Dealing with debt collectors like Newday Ltd is not easy. But the best way to deal with them is:

1. Have records of all your conversations with them
2. Understand your rights
3. Don’t agree to something you’re not comfortable with
4. You don’t have to pay for everything on their list; always negotiate.
5. Don’t agree to a payment plan that you know you can handle.
6. If they’re constantly attempting to contact you, give them a specific time and method to contact you.
7. In a situation where you feel like they are mistreating you, make a complaint to the Financial Ombudsman Service (FOS).

What is the 11 Word Phrase to Stop Debt Collectors?

The 11-word phrase you can use to stop debt collectors in their tracks is, “Please cease and desist all calls and contact me immediately”. Even though this stops them from contacting you, you will now have to go to court to settle the issue. So keep in mind that this phrase won’t stop them from taking action against you. 

What Happens if I Ignore a Debt Collection Letter from Newday Ltd?

Ignoring a debt collection letter from Newday Ltd is not recommended. It will make the situation worse. Not responding to them will lead to court issues. But talking to them directly will help you to discuss and find a solution. 

Furthermore, communicating with them will also buy you time without having to go to court. But in most situations, many people dread having to speak directly because of the stress they are under. 

But luckily, in some situations, ignoring them won’t have any effect on you. This is when your debt is statute-barred. However, for a debt to be statute-barred, it should have the following criteria:

1. The debt is six or more years old
2. You have made any payments for six years
3. You haven’t acknowledged the debt in six years
4. You have not received a CCJ for this debt in the past six years

How Long Before a Debt from Newday Ltd Debt Collection Is Unenforceable?

In the UK, a debt becomes “statute barred” or unenforceable after six years of non-payment and no court action regarding the debt. However, being statute-barred doesn’t mean the debt is wiped out. It simply means the creditor can no longer use legal means to enforce the debt, but they can still request payment.

What does a Debt Recovery Solicitor do?

A debt recovery solicitor specialises in helping creditors retrieve overdue debts. Their roles can range from providing legal advice, negotiating with creditors on your behalf, and, if required, representing you in court proceedings. A debt recovery solicitor can be a valuable ally in complex debt situations.

Which credit reference agency does Newday Ltd use?

Newday Ltd uses the services of three major credit reference agencies in the UK: Experian, Equifax, and TransUnion. These agencies provide critical credit reports that help Newday in its lending decisions.

What companies use Newday Ltd?

Newday Ltd partners with various retail brands in the UK. They provide credits and store cards for them. Some prominent partners include:

  • Amazon
  • AO Retail
  • Debenhams
  • Topshop 
  • Topman
  • House of Fraser
  • TUI
  • Outfit
  • Dorothy Perkins
  • Evans
  • Miss Selfridge
  • Wallis
  • Burton
  • Laura Ashley

Which bank owns Newday Ltd?

Newday Ltd is not owned by a bank. But there are two private equity firms that are their main investors. Both these firms have reps on the board of directors. The two firms are:

1. Cinven
2. CVC Capital Partners

Who are Cinven and CVC Capital Partners?

Cinven and CVC Capital Partners are international private equity firms. They invest to help push the growth of companies. In the past, they have had many successful investments. 

What is Newday Ltd on my Bank statement?

Seeing Newday Ltd on your bank statement usually means you have made a transaction involving one of Newday’s partner companies or used one of their financial products, such as a credit card.

Is Newday Ltd part of Amazon?

No, Newday is not a part of Amazon. However, they have a partnership where Newday provides the credit facility for the Amazon credit card in the UK.

What is Newday Pulse?

Newday Pulse is an innovative app-based product that offers a modern, customer-focused approach to credit management. The Pulse app helps users to manage their credit scores, track their spending, and provides other credit-related tools.

Is Newday Ltd a UK company?

Yes, Newday is a UK-based company with its headquarters in London. They offer credit card products and services primarily to UK customers.

Approx number of customers 5.6 million customers
The two specialist actors that they serve in the UK’s credit market Co-brands Near-prime
Nowadays, the brand statement is “To help people be better with credit.”

Is Newday the same as Aqua?

Newday is the company behind Aqua. Aqua is a credit card product designed by Newday to help people with poor or developing credit scores. They decide if a person is high risk or not, depending on their credit score. Some things they will look for to confirm this include:

  • Your total number of debts
  • When was the last time you applied for a loan
  • How many loan companies have denied loans for you
  • How much money do you owe compared to your total income
  • Whether you have a mortgage or you’re a homeowner

Are marbles owned by Newday?

Yes, Marbles is a credit card product owned by Newday. Like Aqua, it is designed to help people improve their credit scores.

They help to check if you’re eligible instantly without affecting your credit score. But it only gives an estimate but doesn’t guarantee anything. This is because they calculate this based on little information. But if they have a lot of information, the result will be accurate. 

Is Bip owned by Newday?

Yes. BIP is trademarked by Newday. To be specific, it’s called “Newday Cards Limited”. But you can apply to it only if you’re above 18. Because it is fully digital, you won’t get a card for it. You can simply use it on your mobile. 

What credit cards are owned by Newday?

Newday Ltd offers several credit card products, including:

  • Aqua
  • Marbles
  • Opus
  • Pulse
  • Fluid

Most of these cards give the option to pay later. So if you can’t pay upfront, you will find it very useful. However, unless you have a 0% interest period, you should pay interest for it. 

How do I close my AO Newday account?

Contact them directly if you want to close your account. You can contact me either by phone or through a letter. But before you close your account, make sure to pay all the debts you owe. 

Who is the CEO of Newday?

The CEO of Newday was James Corcoran. For the most current information, please refer to the official Newday website. However, the other seven members of the board include:

1. Paul Sheriff – The Executive Director and Chief Financial Officer (CFO)
2. Ian Corfield – The Chief Commercial Officer (CCO)
3. Sanjay Sharma – Chief Operating Officer (COO)
4. Damaris Anderson-Supple – Chief People Officer (CPO)
5. Mark Eyre – Chief Risk Officer (CRO)
6. Stephen Rowland – A member of the General Counsel
7. Rob Holt – Chief Credit & Collections Officer

When was Newday founded?

Newday was founded in 2000. Today they are very successful and serve a large number of customers. 

Who regulates debt collectors in the UK?

The FCA regulates Newday. They give guidelines and lose that the company should follow. If they break any of these rules, they will receive warnings or even financial penalties. 

How do I make a complaint about the Newday Ltd Debt Collection?

Understanding the process of raising a complaint about the Newday Debt Collection can seem daunting at first. But you can speak to them directly on the phone. You can call them from:

  • 9 am to 7 pm, Monday to Friday
  • 10 am to 5 pm, Saturdays
  • 10 am to 4 pm on Sundays

If you want more guidance, speak to a debt charity. In a case where you feel like they’re mistreating you, contact Citizens Advice. 

There are two ways you can make a complaint:

1. Complain to Newday through:
  • Phone- 0330 175 6825
  • Post- Customer Services Department, Newday Ltd, PO Box 700, Leeds, LS99 2BD
  • Login portal- messaging section
2. Complain to the Financial Ombudsman Service through:

Following the below steps will also make the process smooth and hassle-free.

Identifying the Problem

Understand what part of their behaviour is upsetting you. Is it about inaccurate debt amount, questionable fees, or perhaps rude behaviour from Newday’s representatives? 

Gathering Evidence

Once you’re clear on what the problem is, the next step is gathering any related evidence. This could be letters, emails, or phone call recordings from Newday Ltd. These will be your support when presenting your case.

Contacting Newday Ltd

Use the above details to contact them. Clearly explain your issue and your expected resolution. Remember to be calm and respectful but firm in your communication.

Documenting the Interaction

Remember to document all your interactions with Newday Ltd. This includes noting down when you contacted them, who you spoke with, and what was said. It’s crucial to have this detailed record in case you need to escalate your complaint.

Escalating the Complaint

If you’re not satisfied with Newday’s resolution or response, don’t lose hope. Contact the Financial Ombudsman Service (FOS).

Engaging the Financial Ombudsman Service

When contacting the Financial Ombudsman Service, you need to provide all your evidence and documented interactions. Armed with all your information, they will launch an independent investigation into your complaint against Newday Ltd.

What is the responsibility of the financial ombudsman service?

The Financial Ombudsman Service is responsible for resolving disputes between consumers and UK-based businesses providing financial services. They investigate complaints and can order compensation or corrective action if they find the service provider to be at fault.

What power does the ombudsman have?

The ombudsman has officials that can warn or give penalties to companies that are treating debtors in an unfair way. If you make a complaint to them, they have the right to investigate by interviewing people.

How to beat Newday debt collectors in the UK

“Beating” debt collectors is about knowing your rights, understanding your debt, and managing it effectively. If a debt collector like Newday contacts you, verify the debt, understand your repayment options, and don’t hesitate to seek professional advice if needed.

Four ways in which you can tackle them are:

1. Gather information about them
2. Check if your debt is statute-barred
3. Make a complaint if you’re unhappy with the way they handled your case
4. Speak to debt charities for advice

Key Points

  • Newday Ltd is a prominent credit provider based in the UK. They have built a strong presence in the credit market, with significant investments from private equity firms like Cinven and CVC Capital Partners.
  • Newday Ltd offers a range of branded cards, including Aqua, Marbles, Opus, Fluid, and Pulse. This diversity caters to the varying financial needs of customers across the UK.
  • For customers facing issues with Newday Debt Collection, several avenues are available for addressing these problems. One can directly communicate with Newday or escalate the issue to the Financial Ombudsman Service.
  • A noteworthy fact for UK residents is the possibility of legally writing off a portion of their debt. This is a vital point to consider when navigating issues of debt collection.
  • The Financial Ombudsman Service plays an important role in resolving complaints between consumers and financial service providers, including those against Newday Ltd.


What kind of services does Newday Ltd provide?

Newday Ltd offers a variety of credit cards, such as Aqua, Marbles, Opus, Fluid, and Pulse, catering to different customer segments.

What should I do if I receive a debt collection letter from Newday Ltd?

If you receive a debt collection letter from Newday, it is important not to ignore it. You should ascertain the validity of the debt and then establish a communication line with them to discuss repayment options.

Can some of the debt owed to Newday Ltd be legally written off?

In some circumstances, people in the UK could potentially write off part of their debt, but it’s important to seek professional advice to explore this option.

Is there support available for dealing with Newday Ltd Debt Collection?

Yes, there are several charities and resources that offer assistance in understanding your rights and options when dealing with debt collectors.

Share Me On

Start reducing your debt repayments and regain control...

100 11800